No matter what you celebrate this season, traditions are what make it special. Everyone loves gift giving and travel, but it’s the little things that really light our hearts. There is a sense of history and connection that comes with unpacking heirloom Christmas ornaments or setting up the menorah. At Heidebreicht, we have our own set of traditions that we look forward to all year long.
Because we’re a car dealership, some of our traditions revolve around selling our cars. We work with Costco to participate in the annual GM Holiday Sales Event. This is the best sale of the year including Black Friday pricing. The offer is only open to Costco members, but it’s a huge discount. Eligible members can apply all current manufacturer rebates and incentives to the GM supplier pricing for new cars, normally only available to dealerships. Plus, anyone who registers at the Costco website before they visit can get a Costco cash card just for test-driving a new Chevy! That’s like being paid to shop without having to buy anything. All we need is the Authorization Number and PIN you get when signing up. The dealership doesn’t manage the promotion, but if you have questions there is plenty of information on the Costco website.
We like more philanthropic traditions, too. Last year Heidebreicht was happy to take part in Chevrolet’s United Way campaign. The company pledged to donate one dollar for every share and retweet of a holiday video. There was no commercial message, just a cheerful bit of dynamic typography urging people to look for the magic and wonder in the holiday season. The campaign met its goal of raising $500,000 for the United Way with over a third of the total raised in the Midwest, including Michigan!
There are other traditions near and dear to us, like the anticipation of piling into our trucks to visit a tree farm. Picking out the perfect tree can take hours- and really, it should. Wandering the lot with cups of hot cocoa is half the fun. The other half, of course, is getting the tree tied to the roof rack for the journey home. (We suggest you have a firm “no camera phones” policy if you want to have a peaceful decorating session later on.) Some people get frustrated and hoist the tree into their truck bed, which works if the bed is long enough not to bend the boughs.
For Michigan flavor, check out the Walk of Trees at Kellogg Park. It’s a little bit of a drive from Washington but worth the trip. The park has seventy-five trees all decorated by businesses, clubs, and regular families. Competition for the trees is fierce, and everyone tries to make theirs the best in the show. That makes it a treat for kids who want to run off their winter energy. The Walk of Trees is lit all day from the Saturday after Thanksgiving through New Year’s, so drive down for a change of pace.
No season would be complete without the traditional family tour of lights. You don’t need a reservation or special equipment. Just load everyone into the car with some Christmas cookies and thermoses of coffee, load up a holiday station on your SiriusXM radio, and head out looking for light displays. Some people put hours of work into their Christmas decorations, even days in some cases. Take a few slow laps of your neighborhood to wash away the holiday stress.
Join us in celebrating the holidays. We’re looking forward to you visiting our show room to see what we’re up to this year!
